Content design, copywriting and editing

These are some suggestions of what I could do for your business. I can put together a team including specialists such as user researchers, service designers, digital specialists or developers.



Using service design principles, I can work with you through discovery and insight gathering through user journey mapping, content prototyping, iteration and user testing. I'll help you build content around the needs of your users. I usually work to Government Digital Service (GDS) design principles. I'm constantly updating my knowledge through their online communities.

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I will work with you to understand what you need from your copy. This might be online content, impact reports, business propostions or guidance materials. I'll start by talking to you about your service users or intended audience, your tone of voice and how you'd like people to experience your product, service or business.

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Many documents can benefit from a fresh pair of eyes. I often carry out document reviews to structure copy to make it easier to read and help your key messages stand out. Having worked for a major public funder, I draw on experience in proofreading and copyediting for reports, tenders and grant proposals. I can work with graphic designers to make the most of layouts, and have a lot of experience of cutting down word limits as submission deadlines approach!

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Order journeys, micro-copy, info buttons...I love finding ways to use a small amount of words to create a great user experience. I can help you to map user journeys, create user stories and acceptance criteria and build content that makes it easy for your users to get what they need. I often use a process of pair writing and group crit followed by user testing. I can put together a team of associates with relevant skills, such as user researchers, service designers and developers.

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I spent much of my previous career designing and delivering training courses and presentations. I will work with your team to understand your audience, learning outcomes and teaching environment. I'm experienced in a range of learning methods including on and offline practical exercises, case studies, video presentations and lectures.

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Promotional films, information videos, celebration movies, pitch videos. I can work with you and your chosen producer to create a script that meets your goals, fits your culture and can be produced within your budget. I write comedy-drama in my spare time and like to bring a bit of levity where appropriate!