You can see some recent projects here. Let me know if you'd like other examples or references.



SH:24 | 2013 to present

SH:24 is a digital health platform. I've worked with their service designers and clinicians since inception. We create information content and UX copy (order journeys, SMS, info buttons) based on user needs. Examples include:
Menopause information
Order a test kit
Premature ejaculation
Hormonal coil

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Independent Care Review (Scotland) | 2020

Editing and structural review of final report, 'The Promise', for submission to Scottish Government. This was a major national review of the care system. The report had to be easy to navigate and understand for anyone involved with care-experienced children and young people. I was asked to review the structure and tone just before publication.

"Thank you for your input at a critical time. Your work helped shape the final Promise!" Fiona Duncan, Chair



FutureLearn/ St George's University of London | 2019 and ongoing

Design and production of online course aimed at health and social care professionals: Design Thinking in Health and Social Care. Includes interviews with service designers, researchers and product owners, practical guidance and exercises in design principles and case studies from health and social care settings. With almost 5,500 enrolments so far, the course has benefited thousands of international participants over several runs.

"Really good, congratulations on such a great course. The material is great and very useful for any person, whether they work in health as a practitioner or like me, runs projects in health organisations."
Course participant

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Scope | 2019 to present

I'm regular freelancer with Scope, the UK's charity for disabled people. We work through a process of pair write and crit with subject experts and researchers to design content around user stories. I've responded to a wider range of stories, covering topics from tribunals at work to work experience. Scope's content is based on Government Digital Service  (GDS) design principles. You can see some of my work by following these links:

Returning to study after a break
Fitness to practice assessments
Reporting hate crime
Getting work experience
Help with gas and electricity bills

“Laura has worked with Scope on a variety of content design projects. She is very professional, working with subject experts and delivering content to deadline and within our house style. We enjoy working with her!” Alex White, Senior Editor

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Plus X | 2021

Plus X is a social enterprise creating inspiring workspaces for local impact. They wanted to revise their People + Culture handbook to reflect their values. I used their existing tone of voice and value statements to turn a set of legal documents into an accessible handbook. Let me know if you'd like to see an example section.

"Highly recommended! Thanks for the great work you did for us Laura." Mat Hunter, co-CEO 



Fettle | 2018 to present

Fettle is a digital sexual health platform. I work with user researchers, service designers and clinicians to create help users make informed choices about their sexual health. Example pages include:

Emergency contraception
Order a chlamydia test



SH:24 | ongoing

I worked with SH:24 designers to iterate and test their home testing instruction cards and labelling. Image shows the card that comes with the blood test kit. I can send pdf examples if you'd like to see them.

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NHSX/Unboxed | 2020

Working with Unboxed, I was part of a rapid design sprint with NHSx Standards and Assurance. Alongside a user researcher and service designer through Discovery, I created two content prototypes for user testing and iteration.



unwaste.io | ongoing

I'm a founding Director of unwaste.io. We use data to connect everyone who can help reduce plastic waste entering our environment. I lead on content, including investment pitches, website, news articles and social media.

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ARTICLE | 2020

I work with Fettle's service users to understand their needs and concerns around sexual health, relationships and sex. This is one of my pieces.

Post lockdown sex article in Dazed Beauty


Dazed + Confused/SH:24 | 2020

I have written several articles in response to press requests for SH:24. I wrote this piece for Dazed + Confused magazine's online sub brand, Dazed Beauty.


ARTICLE | 2021

I work with Fettle's service users to understand their needs and concerns around sexual health, relationships and sex. This is one of my pieces.



SH:24 offers home testing kits. In user testing, they found that many users struggled with the blood sample kit. I worked with their service designers to script this video based on user insights. The video led to fewer insufficient samples being sent to the lab and a better user experience overall.


ARTICLE | 2020

I work with Fettle's service users to understand their needs and concerns around sexual health, relationships and sex. This is one of my pieces.

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Firstport | 2017

Firstport supports social entrepreneurs in Scotland. They asked me to script the narrative introduction to their 10 year anniversary film: Start Something Good.

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Let's talk...is a pilot podcast scripted, presented and produced by me and two of my best friends. They happen to be a women's health specialist and a producer. In this episode we talk about contraception choices.



Firstport | 2017

I worked with Firstport's CEO to create their Impact Report. As this was going to be presented to Government ministers, we worked hard to make the key messages stand out. I worked out a 'story' structure to flow through the document, then spent time with the graphic designer to translate copy into a highly visual document.

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My experiences

Occasionally, I get time to write articles based on my own experience. You can see some of these on my medium page. I've also shared some of my experiences on SH:24 and Fettle. You can see an example below.